Panorama Meats Announces New Executive Posts (1/12/2010)
From Cattle Trader Center
Panorama Meats, the nation’s largest producer of organic grass-fed beef, based in Vina, Calif., has promoted Lori Carrion to Chief Operating Officer and Wayne Langston to Vice President, Production.
Previously Panorama’s Vice President, Sales, Carrion will manage the sales, distribution, quality assurance and production departments at Panorama. She also monitors company compliance with the USDA National Organic Program. Prior to joining Panorama, Carrion worked for a nongovernmental organization administering Federal Crop Insurance Programs under the Risk Management Agency of the USDA.
In his expanded role, longtime Panorama Production Manager Wayne Langston will manage the recruiting of ranchers for the Panorama Organic Grass-Fed Beef program and oversee rancher compliance with Panorama’s cattle-raising protocols. Langston is a director of the Lassen County Cattlemen’s Association and a past director of the California Shorthorn Association. Langston manages a registered Angus and Hereford cattle operation in Susanville, Calif. He has shown and judged cattle extensively throughout the U.S.
Panorama Organic Grass-Fed Beef comes from cattle raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics. All animals are raised in compliance with the Born and Raised in the USA® verification program.
Ranchers who raise Panorama cattle treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. More information is available at www.panoramameats.com.
About Panorama Meats (Vina, Calif.)
Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon and Wyoming who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods stores in Northern California, Oregon, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers. In May 2009, Panorama began working with Arapaho Ranch, the nation’s largest certified organic cattle operation, located on Wyoming’s Wind River Indian Reservation, to supply Panorama Organic Grass-Fed Beef exclusively to 28 Whole Foods Market stores in the Rocky Mountain region. More information is available at www.panoramameats.com.
