Panorama Meats and Wellshire Farms Partner on Organic Grass-Fed Beef Hot Dogs for Whole Foods Market Stores in Northern California

Vina, Ca., May 12, 2010 —

For Immediate Release

Panorama Meats and Wellshire Farms Partner on Organic Grass-Fed Beef Hot Dogs for Whole Foods Market Stores in Northern California

Vina, Calif., May 12, 2010—Panorama Meats, the nation’s largest producer of USDA Certified Organic and 100 percent grass-fed and finished beef, has partnered with Wellshire Farms of Swedesboro, N.J., to produce a line of organic grass-fed beef hot dogs exclusively for Whole Foods Markets. The hot dogs are being introduced under the Wellshire Farms label in Whole Foods’ 30 Northern California stores, but will eventually be available to other Whole Foods stores throughout the U.S.
Panorama will offer consumer tastings of the new hot dogs and its ground beef from May 12 through June 1 at Whole Foods stores throughout Northern California.
Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. More information about Panorama is available at www.panoramameats.com.

About Panorama Meats
Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, New Mexico, Nebraska and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods stores in Northern California, Oregon, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers. More information is available at www.panoramameats.com.

About Wellshire Farms
Wellshire Farms is a small, family-owned all natural meat company that produces minimally processed, “All Natural” beef, pork and poultry products that are free of added nitrates, nitrites, antibiotics, growth promoting hormones, artificial ingredients and preservatives. Wellshire uses only small, family owned, sustainable farmers and vendor partners to raise and process its beef, pork and poultry products. Wellshire has been an exclusive brand for Whole Foods stores nationwide since 2008.Wellshire guarantees using minimum ingredients in their products to bring their customers the most wholesome, healthy products available.  “Feel Great, Eat Well.”  For more information about Wellshire Farms, visit www.wellshirefarms.com.

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