Mack Graves, Chief Executive Officer & Board Member
Mack has been involved in the food industry for more than 30 years. He speaks nationally and internationally on meat and poultry marketing issues, with an emphasis on establishing consumer-trusted brands. He is recognized as an expert in the natural and organic meat and poultry industries.
Mack served as President and CEO of Coleman Natural Meats, Inc. during its transition from a family business to the largest natural beef company in the U.S. He also was interim CEO of Meyer Foods, producer of Meyer Natural Angus Beef.
He served on the Organic Trade Association’s Livestock Committee, which helped formulate protocols for raising, processing and marketing organic meat and poultry. He writes a monthly column, “Marketing Trends,” for the National Meat Association’s Lean Trimmings newsletter. He holds Bachelors and Masters Degrees in Business Administration.
Lori Carrion, Chief Operating Officer
Lori oversees sales, distribution, quality assurance and production departments at Panorama. She previously was Vice President, Sales and continues to interface regularly with Panorama retailers. She also monitors company compliance with the USDA National Organic Program and FSIS Product Labeling Requirements. Prior to joining Panorama, Carrion worked for a nongovernmental organization administering Federal Crop Insurance Programs under the Risk Management Agency of the USDA.
Wayne Langston, Vice President, Production
Langston conducts trainings and seminars for meat department managers and store personnel, manages the recruiting of ranchers for the Panorama Organic Grass-Fed Beef program and oversees rancher compliance with Panorama’s 100 percent grass-fed and grass-finished cattle-raising protocols. Langston is a director of the Lassen County Cattlemen’s Association and a past director of the California Shorthorn Association. He manages a registered Angus and Hereford cattle operation in Susanville, California. He has shown and judged cattle extensively throughout the U.S.
Rick Kingsbury, Production Manager, Rocky Mountain Region
Rick manages Panorama’s growing network of organic grass-fed beef ranchers in Colorado, New Mexico, Nebraska, Idaho, Wyoming and Montana. He most recently owned and operated Pecos Valley Grass Fed Beef near Santa Fe, N.M., which specialized in raising Scottish Highlander cattle to produce grass-fed beef for distribution to Farmer’s markets, high-end restaurants, and families across Northern New Mexico. He frequently lectures about the nutritional benefits of grass-fed products and is a recent past board member of the Southwest Grass-Fed Beef Alliance.
Janis Phillips, Administrative Coordinator
Janis Phillips has administrative responsibilities related to product distribution, inventory management, marketing, Panorama website and social media management, product demonstrations, and customer service.
Darrell Wood, President, Rancher & Board Member
Darrell is a sixth-generation full-time rancher and owner of Leavitt Lake Ranches in Susanville and Vina, California. Darrell has been honored for grassland stewardship by the Society for Range Management. He received the 2010 California Beef Cattle Improvement Association’s Outstanding Seedstock and Commercial Producer of the Year Award and was awarded the 2009 National Environmental Stewardship Award by the National Cattlemen’s Beef Association and the National Cattlemen’s Foundation. He received one of three 2006 National Wetlands Conservation Awards from the U.S. Fish and Wildlife Service. He is a board member of the California Rangeland Trust (CRT), second Vice President of the California Cattlemen’s Association, President of the Partnership of Rangeland Trusts and past president of the Lassen County Cattleman’s Association.
Richard Stewart, Investor, Rancher & Chairman of the Board
Rich is an owner/partner of Pete’s Valley Cattle, a cow-calf operation near Woodland and a principal supplier to Panorama. Rich also is owner / partner of TS&L Seed Company, a distributor of vegetable and field seeds throughout the Western U.S. and Mexico.
Callie Wood, Investor, Rancher & Board Member
Callie is owner, with her husband Darrell, of Leavitt Lake Ranches in Susanville and Vina, California. She is also a principal in Shasta Livestock Auction and Western Video Market.
Rick Harrison, Investor, Rancher & Board Member
Rick is a partner in InterWest Insurance Services, which is one of the nation’s 50 largest retail insurance agencies. Rick is also owner/partner of Pete’s Valley Cattle in Northern California, which raises cattle for Panorama.
Tom Given, Investor & Board Member
Tom is a lawyer and writer in San Francisco. He joined the Panorama board of directors after the death of his partner, Bill Wilkinson, in 2010. He also sits on the board of Greenleaf Produce, which provides produce, cheese, olive oil and other food products to hotels and restaurants from St. Helena and Healdsburg to Big Sur.
Tom was trained as a writer at Stanford University and attended law school at U.C. Berkeley, and became a bankruptcy lawyer in San Francisco for over twenty years, where he was involved in a number of hotel and food industry cases. He continues to practice law part-time.
Carolyn Carey, Investor & Rancher
Carolyn is the owner of Carey Ranch near Alturas, Calif. and one of the founders of Western Ranchers Beef. She developed and trademarked the Born and Raised in the USA® labeling program, used on all Panorama products, which guarantees to consumers that beef is exclusively from cattle that have been raised in the U.S.
